Noland Hoshino

Do-Good Enforcer

How to Become a Delegate for the Democratic National Convention (Part 2)

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 Continued From Part I: How I Became a National Delegate for the Democrats

After receiving tons of letters from my fellow delegates for my vote to become a National Delegate at the Democratic National Convention,  I knew right away I wasn't going to use the same approach.

There were over 100+ delegates in our congressional district competing for 6 delegate seats. If I marketed myself the same way I added up the cost:

(100 x $.42 stamp) + (Cost of paper) + (Cost of time) = A lot of money

Plus, if some of my fellow delegates were like me, who didn't read a single letter, then it was money wasted.  

In order to stand out in the crowd you need to be creative and unique with a message that resonates.

As I walked into the Congressional District Caucus hall there was a line of people on each side of the doorway. People were handing out their biographies as people were walking in.  I couldn't help thinking "Would these people want to be treated the same way?" Once I passed the sea of paper being shoved at me I sat down. On the table there were more biographies of my fellow delegates. Aren't Democrats eco-friendly? 

Then, no more than 20 seconds people started to come up to me and asking for their vote (while giving me more paper).  

A few people asked for my biography and I said that I didn't have one, "That's not how I roll." Boy, did I get strange looks, like, "good luck with that approach buddy." I said, "I'm doing something different and unique."

It was time for the delegates to give their 2-minute speeches as to why they were the best qualified candidate to go to the National Democratic Convention.

Here's what I did to get elected as a National Delegate:

1.  Google Me. Instead of sending out letters, I made a sign (cost $7.95) that resembled a Google search web page.  I showed my fellow delegates how they can validate my credentials and learn about me by using the Internet.   

2. Focus on Current Issues. During my speech I talked about President Obama's support for marriage equality. With his support, a line in the sand has been clearly marked. Either you reelect the President and stand on the right side of history to ensure every person in America has the same rights, or you support the Republican's view of "One man, one woman" discriminatory policies.

3. Take a Stand. Speech after speech from the previous caucuses I kept hearing "I've been a Democrat for X-number of years." So what?  I've liked Sour Patch Kids candy for 25 years. Does that give me the right to go to the Willy Wonka Chocolate Factory? No. Tell me what you're for...what you're passionate about...what causes fuels your fire.  Dwelling on the past doesn't give you a golden ticket to the convention.

4. Got Skills? Tell your audience what skills you have to help move the agenda forward. I'd want to know if you're an asset or a bystander. Since I run a social communications agency I highlighted my social media networking skills that will keep people informed on current issues and help the president's message travel across the country.

They selected 6 delegates to go to nationals. I was one of them.

The bottom line is...If you want to stand out in a crowd you don't have to be better at the game, you have to be different. This applies to everything you do in life. Step outside of the box and take risks. Playing it safe and doing things because" that's the way it's always been done" will stall your quest to reach your goals.  

I want to thank everyone who voted for me. I especially want to thank Bryan for his support.

This is a huge honor. I'm excited to help our President get reelected and move America FORWARD.

Noland Hoshino

 

How I Became a National Delegate for the Democrats

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  Yahoo! I was voted by my peers to be a National Delegate at the Democratic National Convention in North Carolina to support our president for reelection. Holy cow! How did this happen?

Like, most people I got really involved in politics during the historic 2008 presidential campaign.  At that time the United States was still involved in two wars and the economy was taking a sharp dive downward due to Bush Administration policies. There was no way I could sit on my hands and not be involved in shaping America's future. (Don't get me started on people who complain about their problems and don't do nothing about them).

That year I became a delegate for Hilary Clinton. It was a learning experience in the delegate selection process (more about this later).  I went as far as becoming a District Delegate and lost out during the Congressional District delegate selection.

Between 2008 and 2012 I would continue to educate myself on the issues and politics. I would visit the Huffington Post and Politico websites at least 6-times a day.  Watch CNN and occasional Fox News (to see what the other stations were talking about) daily. I wouldn't begin my Sunday chores until after I watched NBC "Meet the Press" and ABC "This Week with George Stephanopoulos."  I wasn't becoming a political junkie, but a concerned citizen of the United States.

I decided that I had to get involved with the 2012 presidential reelection campaign because there are so many issues that needs to be resolved. If the other side wins, I truly believe we will be going backwards and not forward towards prosperity and hope in America.

In April 2012 I went to our Precinct Caucus and became a Precinct Delegate. The turnout was so low that anyone who showed up became a delegate.

At the end of April, I advanced to the next level and competed in the Legislative District Caucus. There, you had to stand amongst your peers of your district and state your case why you'd be a good representative for the Congressional District Caucus. I did my speech and I was voted to go to the next level.

Heading to the next level is a little bit trickier because you have two paths to go to the Democratic National Convention. You can either be voted to become a National Delegate at the Congressional District Caucus or at the State Convention.

I was determined to make it all the way to nationals.

Prior to going to the Congressional District Caucus I asked a few Democratic veterans who have been through the vetting process if they had any tips. They told me the same thing "Sell yourself like a politician." I was told I needed to butter up to the other delegates to vote for me. I should write personal letters and call them for their support. Yada, yada, yada. I wasn't going to do that. It's not my style. Three days before the caucus our mailbox started to fill up with letters from other delegates asking for my vote and support. It felt like an explosion of SPAM email but it was SPAM mail. I didn't read a single letter.

Using old school marketing tactics to engage with the next generation voters isn't going to work. You need be creative and unique while communicating and engaging in social media channels that they use.

To be continued...

 

 

 
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